Customer Experience Consulting
Customer experience consulting with AI agents and expert teams.
Whether customers buy from you online or enquire online, they can drop off at any step.
Two doors
Whether customers buy from you online or enquire online, they can drop off at any step.
Gates it covers
Cited, Clicked, Chosen
Nine gates every customer passes through.
Lost revenue shows up at conversion, but it usually starts earlier. We find the earliest gate that fails and fix that first.
AI plus human in the loop
AI watches every gate. Experts fix what matters.
Services in this solution
What makes it up.
Ways to start
Small enough to say yes to.
Each step sets up the next. Audits and fixed-price jobs sit beside the ladder as a side door, paid as you go or with prepaid credits.
In depth
Customer experience consulting with delivery built in
Without a shared way to prioritise, optimisation follows opinion, urgency or whoever asks loudest. The result is a long backlog with no clear view of what each idea is worth, how sure anyone is, or what it costs to try. Tests run in isolation, and lessons from one rarely shape the next.
We build an optimisation system that links the problems found in diagnosis to experiments your teams can run. Every opportunity is scored on the same terms, such as likely impact, confidence in the evidence and effort to deliver, using established models like ICE and PIE.
Experiment: Run an A/B or multivariate test where traffic allows, or another method where it doesn't.
FAQ
Every idea is scored on the same few questions: how much impact it could have, how strong the evidence is, and how much effort it takes. Established models such as ICE (Impact, Confidence, Ease) and PIE (Potential, Importance, Ease) provide the structure, adapted to your business. Ideas then compete on evidence, not on who asked for them.
CRO is a core part of it, but the framework is broader. It connects testing to the problems found across the whole journey, so experiments target the gates that are actually holding performance back.
Many sites don’t, especially for smaller segments or B2B journeys. We match the method to your traffic, using longer test windows, bigger changes, usability testing or before-and-after measurement where a split test can’t reach significance.
We can work both ways. CXWorks can run the first sprints with your team, then hand over, or support your existing CRO team from the start.
The cycle keeps going. Each result updates the hypothesis library and the scores, so the next sprint starts from what you’ve learned rather than from scratch. The Measurement & Intelligence Layer tracks the impact over time. Many sites don't, especially for smaller segments or B2B journeys. We match the method to your traffic, using longer test windows, bigger changes, usability testing or before-and-after measurement where a split test can't reach significance. The cycle keeps going. Each result updates the hypothesis library and the scores, so the next sprint starts from what you've learned rather than from scratch. The Measurement & Intelligence Layer tracks the impact over time.
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