Digital analytics consulting
Digital Analytics & Experience Intelligence
Build the system that connects Customer Behavior to Business Performance.
The problem
Symptoms you will recognise.
Data you can trust
Every key event, tracked right.
Each square is one key event. Gold squares are the ones we fix, so reports finally match across tools.
Two doors
Whether customers buy from you online or enquire online, they can drop off at any step.
Gates it covers
Diagnose and Build
Two ways to buy Digital Analytics.
How AI agents and experts work on it
Agents watch all (the measuring layer), flag changes and draft fixes.
Experts decide what matters, build it and check results.
Tools and platforms
- GA4
- Adobe Analytics
- Quantum Metric
- Contentsquare
- Looker Studio
- Google Tag Manager
- BigQuery
In depth
Digital Analytics & Experience Intelligence
CXWorks helps B2B, B2C, and D2C ecommerce businesses connect analytics implementation, behavioral intelligence, experimentation, customer data, commerce data and business KPIs to create a clearer view of digital customer experience and its effect on growth.
Modern eCommerce businesses collect customer signals across analytics platforms, tag managers, commerce platforms, search systems, CRM and CDP platforms, experimentation tools, data warehouses and BI environments. The problem is rarely a complete absence of data. The problem is that the data often sits in separate systems, follows different definitions and answers different questions.
Google states that large explorations in GA4 can use sampled data, while data thresholds can restrict information displayed in reports and explorations.
Any dashboard can show that conversion has fallen. It cannot automatically pinpoint if the root cause lies in acquisition quality, product discovery, site behavior, pricing, checkout, or an experience issue that standard analytics does not capture.
FAQ
Digital analytics measures customer behavior and connects that behavior to commercial performance across the digital customer journey. It helps businesses understand how customers discover, evaluate, purchase and return, while identifying the data and experience signals that explain changes in KPIs.
Digital analytics connects web or app behavior with commerce, customer, search, experimentation and business data. Standard web analytics can report what users do on a digital property, while a broader digital analytics framework examines how those behaviors relate to revenue, customer value, retention and experience performance.
Experience intelligence connects quantitative behavioral data with qualitative and technical experience signals to explain why customers behave differently. It brings together analytics, behavioral analysis, experimentation, search, customer data and commerce signals to identify friction that a single analytics platform may not reveal.
No. CXWorks assesses the technology you already use before determining what needs to change. The analytics architecture can include GA4 or Adobe Analytics, GTM, experimentation platforms, search technology, CRM or CDP systems, commerce platforms, data warehouses and BI tools. The objective is to make the existing architecture produce consistent, connected evidence.
CXWorks improves measurement accuracy by examining how data is collected, defined, transferred and reported across the analytics architecture. This includes event implementation, parameters, tag management, ecommerce tracking, source reconciliation, KPI definitions and the relationship between platform-level metrics and business outcomes.
Digital analytics identifies where customer behavior changes across the journey, while experience intelligence adds the signals needed to investigate why that change occurs. CXWorks connects these findings to commercial KPIs so teams can prioritize the experience issues that have a measurable relationship with conversion, revenue, customer value or retention.
More ways to build