Ways to work
Start small. Grow step by step.
A free scan, fixed-price audits and jobs, and 90-day Build sprints.
The engagement ladder
Each step sets up the next.
Each step is small enough to say yes to. Pay-as-you-go jobs sit beside the ladder as a side door: any of them can lead to step 2.
Pay-as-you-go: a good idea, with rules.
Fixed-price jobs with a clear output, never hourly billing. Think of a restaurant: the à la carte menu brings people in, but the set menu (a Build sprint) is where the relationship lives.
Good fit for pay-as-you-go
A job can be pay-as-you-go when:
Better on a retainer
Keep it monthly when the value comes from doing it month after month:
Pay-as-you-go by service
What you can buy as a one-off job.
| Service | Pay-as-you-go? | How it is packaged |
|---|---|---|
| Catalog and Product Data Foundation | Yes, best fit | Priced per batch of SKUs cleaned or enriched |
| Digital Analytics | Yes, for audits and setup | Fixed-price tracking audit, fixed-price GA4 / Adobe setup |
| Ecommerce Website Development | Yes | Fixed-price projects, plus prepaid dev credits for small changes |
| Conversion Rate Optimization | Partly | Per-test build pricing for brands with their own strategy team. The full program stays on retainer |
| AI Search and Shopping Visibility | Partly | Audit and feed fixes pay-as-you-go, monthly tracking on retainer |
| Digital Merchandising | Partly | One-off search or category rebuild, ongoing ops on retainer |
| Growth Marketing | No | Retainer only. Results build over months |
| DCX Strategy and Transformation | No (except the Diagnostic) | Paid Diagnostic up front, then a Build sprint |
Three rules
What keeps pay-as-you-go healthy.
Pay as you go
Audits and fixed-price jobs.
Prepaid credits
Buy a block, spend it on any job.
Build sprints
What 90 days covers.
Compare
Side by side.
| Pay as you go | Build sprint | |
|---|---|---|
| Best for | One clear job | Top roadmap issues |
| Length | Days to weeks | 90 days |
| Pricing | Fixed price or credits | Fixed scope |
| AI agents | First pass | Throughout |
| Gate note | Yes | Yes |
Site map
Every route leads to a DCX Audit or a Build sprint.
In depth
Pick the engagement that fits
Every engagement is small enough to say yes to and sets up the next step. Start with a free AI scan, move to a fixed-price audit, then a 90-day Build sprint.
Pay-as-you-go jobs work well for clearly scoped tasks, such as a single template fix, a search tuning job or a catalog batch. Ongoing improvement across several gates is better suited to a Build sprint.
Prepaid credits keep small jobs simple and a minimum job size keeps them worth doing for both sides.
FAQ
Yes. Every pay-as-you-go job ends with a short note on your other gates.
Yes, a minimum job size, so small jobs stay worth doing for both sides.
Credits are valid for 12 months.
More ways to run