CXWorks
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Generative engine optimization agency

Generative engine optimization: get cited in AI answers.

Be the brand ChatGPT, Gemini and Google AI Mode recommend.

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The problem

Symptoms you will recognise.

01Competitors named in AI answers, you are not
02Product feeds with missing attributes
03No FAQs or specs AI can quote

AI answer citations

Cited in more AI answers, month after month.

4.2xmore AI answers citing the brand
Without a planWith CXWorks
Illustrative · typical engagement
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M1M2M3M4M5M6

Share of tracked AI prompts where the brand is cited, across ChatGPT, Perplexity, Gemini and Google AI.

Two doors

Whether customers buy from you online or enquire online, they can drop off at any step.

I sell online
Product pagesSearchCheckoutReorders
ExampleA distributor whose search shows "no results" for common part numbers.
FixSearch tuning and product data.
I get enquiries online
Service pagesFormsDemo or bookingOnboarding
ExampleA rehab centre whose admission form asks 20 questions before a call.
FixShorter form, trust signals, call-back option.

What winning looks like

A sample AI answer that cites a brand.

Where can I buy M8 stainless hex bolts in bulk with next-day delivery?
Your Brand stocks M8 A2 stainless hex bolts in boxes of 100 and 500, with next-day delivery on orders before 4pm [1]. Trade accounts get tiered pricing [2].Other options include Competitor A and Competitor B.
[1] yourbrand.com/m8-hex-bolts[2] yourbrand.com/trade
Illustrative example

Gates it covers

01Discoverability02Findability03Relevance04Clarity05Usability06Trust07Conversion08Assistance09Retention

Diagnose and Build

Two ways to buy AI Search Visibility (GEO).

DiagnoseAI visibility auditFixed priceBuildFeed, structured data and content fixesFixed price or sprint

How AI agents and experts work on it

AI agents

Agents watch discoverability, flag changes and draft fixes.

Experts

Experts decide what matters, build it and check results.

Tools and platforms

In depth

How generative engine optimization gets you cited

Buyers now ask AI assistants which product, supplier or provider to choose. If your brand is not in the answer, you are not in the shortlist. Generative engine optimization, or GEO, is the work of making your pages, products and expertise easy for AI tools to find, trust and quote.

We start with an AI visibility audit. We run the questions your buyers ask across ChatGPT, Google AI Overviews, Perplexity and Gemini, record where you are cited, where competitors are cited instead and which pages AI tools rely on. That gives you a clear share-of-voice baseline.

Then we fix the causes. Structured data and product feeds that AI tools can read. FAQ and comparison content written in the plain format answer engines quote. Clean catalog attributes so your products match specific questions. Strong technical SEO so the right pages are crawled at all.

GEO sits on top of good SEO, not instead of it. Our answer engine optimization work is tracked monthly, so you can see citations, mentions and AI referral traffic grow over time. Cited first, then clicked, then chosen.

FAQ

Be the brand ChatGPT, Gemini and Google AI Mode recommend. Main gates: Discoverability.

More ways to build

Build 01DCX Strategy and TransformationOne roadmap and one team owning every gate.Gates: All nineViewBuild 02Conversion Rate OptimizationA testing program that fixes causes, not symptoms.Gates: Usability, Trust, ConversionViewBuild 03Digital MerchandisingSearch, filters and categories that turn browsing into buying.Gates: Findability, RelevanceViewBuild 04Catalog and Product DataClean, complete product data for search, filters and AI answers.Gates: Discoverability, Findability, ClarityViewBuild 05Digital AnalyticsTracking for orders and leads that every team trusts.Gates: All (the measuring layer)ViewBuild 06Growth MarketingMore value from the traffic you already pay for.Gates: Discoverability, RetentionViewBuild 07Ecommerce Website DevelopmentBuilds, migrations and template work that ship on time.Gates: Usability, AssistanceView
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Start with the AI Visibility Audit.

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