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ContentOctober 7, 20266 min readVisual Content in eCommerce: How Product Imagery Drives ConversionResearch from the Baymard Institute consistently identifies product imagery as a major component of product-page usability. Its research shows that users often depend on images to evaluate products…Read now PersonalizationOctober 7, 20269 min readWhat Is Zero-Party Data?Zero-party data is customer information that a person intentionally and proactively provides to a brand. The concept was popularized by Forrester and is generally associated with information…Read now PersonalizationOctober 7, 20269 min readWhat Is First-Party Data?First-party data is customer or behavioral information collected directly by a company through interactions with its own channels, products, services, and digital experiences. For an eCommerce…Read now MerchandisingOctober 21, 20265 min read7 Digital Merchandising Strategies for eCommerceLearn 7 digital merchandising strategies that improve product discovery, search, personalization, category performance, and eCommerce conversion.Read now MerchandisingOctober 21, 20266 min readProduct Merchandising for Ecommerce GrowthLearn how product merchandising improves product discovery, search relevance, conversion, and ecommerce growth through data, strategy, and testing.Read now MerchandisingOctober 21, 20265 min readProduct Discovery: Process, Methods & Best PracticesLearn how product discovery helps teams identify customer problems, validate product ideas, prioritize opportunities, and build products people truly need.Read now

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